Privacy Policy

PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Shop Name. The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL/TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for information purposes only, i.e. if you do not register or otherwise send us information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referrer from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable, in anonymized form)

Processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to review the server log files retrospectively if concrete indications point to unlawful use.

3) COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data and IP address values, to an individual extent. Persistent cookies are automatically deleted after a predefined period, which may differ depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Where individual cookies we have implemented also process personal data, the processing is carried out either pursuant to Art. 6(1)(b) GDPR for the performance of the contract, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of your visit.

We may work with advertising partners who help us make our online offering more interesting for you. In this case, cookies from partner companies (third-party cookies) are also stored on your hard drive when you visit our website. If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the paragraphs below.

Please note that you can set your browser so that you are notified when cookies are set and can decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers at the following links:

  • Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
  • Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
  • Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
  • Safari: https://support.apple.com/kb/ph21411?locale=de_DE
  • Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after your request has been fully handled. This is the case when it can be inferred from the circumstances that the matter concerned has been conclusively resolved, and provided that no statutory retention obligations prevent deletion.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the controller's address given above. We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods expire, unless you have expressly consented to further use of your data or we have reserved the right to a legally permitted further use of data, about which we inform you below.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm, by clicking a corresponding link, that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR. When you subscribe to the newsletter, we store your IP address assigned by your Internet Service Provider (ISP) as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later point in time. The data we collect when you subscribe to the newsletter is used exclusively for advertising communication by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. After you unsubscribe, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve the right to a further legally permitted use of data, about which we inform you in this policy.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services similar to those already purchased from our range by email. We do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs according to basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7) DATA PROCESSING FOR ORDER FULFILLMENT

7.1 The personal data we collect will be passed on to the transport company commissioned with delivery as part of contract processing, insofar as this is necessary for delivery of the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, insofar as this is necessary for payment processing. Where payment service providers are used, we inform you about this explicitly below. The legal basis for passing on the data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers

PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or, if offered, "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of payment processing. The data is passed on pursuant to Art. 6(1)(b) GDPR and only insofar as this is necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or, if offered, "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to perform a credit check. For this purpose, your payment data may be passed on to credit agencies pursuant to Art. 6(1)(f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Where score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, but not exclusively, address data. For further data protection information, including on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain entitled to process your personal data if this is necessary for contractual payment processing.

SOFORT
When you select the payment method "SOFORT", payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process, together with information about your order, pursuant to Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this. You can find further information on SOFORT's data protection provisions at the following internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDERS

Own review reminder (not sent by a customer review system)

We use your email address for a one-time reminder to submit a review of your order in the review system we use, provided you have given us your express consent pursuant to Art. 6(1)(a) GDPR during or after your order. You can withdraw your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

Our website uses so-called social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when you visit our website, these buttons are not integrated as full plugins, but only by means of an HTML link. This type of integration ensures that no connection to Facebook's servers is established when you open a page of our website that contains such buttons. If you click the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (if necessary after entering your login details).

Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which is meant to ensure compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and setting options for protecting your privacy, please refer to Facebook's privacy notices: https://www.facebook.com/policy.php

9.2 Google+ plugins as Shariff solution

Our website uses so-called social plugins ("plugins") of the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when you visit our website, these buttons are not integrated as full plugins, but only by means of an HTML link. This type of integration ensures that no connection to Google+ servers is established when you open a page of our website that contains such buttons. If you click the button, a new browser window opens and calls up the Google+ page, where you can interact with the plugins there (if necessary after entering your login details).

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which is meant to ensure compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Google, as well as your related rights and setting options for protecting your privacy, please refer to Google's privacy notices: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin as Shariff solution

Our website uses so-called social plugins ("plugins") of the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when you visit our website, these buttons are not integrated as full plugins, but only by means of an HTML link. This type of integration ensures that no connection to Instagram's servers is established when you open a page of our website that contains such buttons. If you click the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (if necessary after entering your login details).

Instagram LLC., based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which is meant to ensure compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and setting options for protecting your privacy, please refer to Instagram's privacy notices: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads relevant to users, to improve campaign performance reports, or to avoid a user seeing the same ads multiple times. Via a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being shown multiple times. Processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6(1)(f) GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website in the same browser and buys something there. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our current knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

If you wish to object to participation in this tracking procedure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, although this setting will be deleted when you delete your cookies. Alternatively, you can inform yourself about the setting of cookies and make settings in this regard at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are notified when cookies are set and decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which is meant to ensure compliance with the level of data protection applicable in the EU.

You can obtain further information on the data protection provisions of DoubleClick by Google at the following internet address: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking

This website uses the online advertising program "Google AdWords" and, within the scope of Google AdWords, conversion tracking by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers by means of advertising materials (so-called Google AdWords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our interest is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising pursuant to Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which is meant to ensure compliance with the level of data protection applicable in the EU.

You can obtain further information on Google's data protection provisions at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them through an appropriate setting of your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be usable, or only to a limited extent, if you have deactivated the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and rules out direct personal identification. Through this extension, your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with further services connected with website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of the data generated by the cookie and relating to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in, or within browsers on mobile devices, please click the following link to set an opt-out cookie that prevents collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which is meant to ensure compliance with the level of data protection applicable in the EU.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a User ID. When a page is accessed for the first time, the user is assigned a unique, persistent and anonymized ID that is set across devices. This makes it possible to attribute interaction data from different devices and different sessions to a single user. The User ID does not contain any personal data and does not transmit any to Google.
You can object to data collection and storage via the User ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.
You can deactivate it using a browser plug-in from Google (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plug-in, or within browsers on mobile devices, please click the following link to set an opt-out cookie that prevents collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audience via the pixel method
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If express consent is given, this can be used to track the behavior of users after they have seen or clicked a Facebook ad. This procedure serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymous to us, i.e. it does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's Data Use Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are carried out exclusively upon your express consent pursuant to Art. 6(1)(a) GDPR.
Consent to the use of the Facebook Pixel may only be given by users who are older than 13. If you are younger, we ask you to ask your legal guardians for permission.
Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which is meant to ensure compliance with the level of data protection applicable in the EU.
To deactivate the use of cookies on your computer, you can set your internet browser so that cookies can no longer be stored on your computer in the future or cookies already stored are deleted. However, switching off all cookies may mean that some functions on our websites can no longer be performed. You can also deactivate the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, with which we advertise this website in Google search results as well as on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6(1)(f) GDPR.
Any further data processing takes place only if you have agreed with Google that your internet and app browsing history is linked by Google to your Google account and that information from your Google account is used to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form audiences.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can inform yourself about the setting of cookies and make settings in this regard at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are notified when cookies are set and decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which is meant to ensure compliance with the level of data protection applicable in the EU.
You can find further information and the data protection provisions regarding advertising and Google here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 Applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) against the controller with regard to the processing of your personal data, about which we inform you below:

  • Right of access pursuant to Art. 15 GDPR: You have, in particular, a right of access to your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, and to lodge a complaint with a supervisory authority, the source of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the significance and intended consequences of such processing for you, as well as your right to be informed about which safeguards pursuant to Art. 46 GDPR exist when your data is transferred to third countries;
  • Right to rectification pursuant to Art. 16 GDPR: You have the right to the immediate rectification of inaccurate data concerning you and/or the completion of your incomplete data stored with us;
  • Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data where the conditions of Art. 17(1) GDPR are met. However, this right does not exist in particular where processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims;
  • Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data while the accuracy of your data, which you contest, is being verified; if you refuse erasure of your data due to unlawful data processing and instead request the restriction of processing of your data; if you need your data for the establishment, exercise or defense of legal claims after we no longer need this data once the purpose has been fulfilled; or if you have lodged an objection on grounds relating to your particular situation, as long as it has not yet been determined whether our legitimate grounds override yours;
  • Right to notification pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients;
  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format, or to request its transmission to another controller, insofar as this is technically feasible;
  • Right to withdraw consent pursuant to Art. 7(3) GDPR: You have the right to withdraw consent once given to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned without delay, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent until the withdrawal;
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS DUE TO OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is determined by the respective statutory retention period (e.g. commercial and tax law retention periods). After the period expires, the corresponding data is routinely deleted, provided it is no longer required for contract performance or contract initiation and/or we no longer have a legitimate interest in continued storage.


Before you publish this, a few things in the source text need fixing:

  • "Shop Name" in 1.2 is an unfilled placeholder. You need your business name, address, and email there.
  • The customs sentence at the start of 9.1 ("Special additional customs clearance costs...") is a stray line from a shipping template and doesn't belong in a privacy policy.
  • Privacy Shield was invalidated by the EU Court of Justice in 2020, and Google+ and Universal Analytics are discontinued. Those sections are outdated and should be replaced with current wording (e.g. the EU-US Data Privacy Framework, GA4).
  • Meta Pixel and Google tracking require prior cookie consent under EU rules. Make sure your cookie banner actually blocks them until consent is given.